Diablo III director Jay Wilson said that the new Auction House came from the design department. "Here's one of the things that I will say -- that no one in forums will believe me -- but we never make business decisions outside of the game development team. We always make them based on what we think is right for the game."Wilson explains that designing a system that makes extra money is not a problem if it provides a real value to the consumer. If the players are happy with it and Blizzard is making money, it just means the studio can keep making bigger games, he says."I don't think it's a bad thing to want to make money. I think it's a bad thing to want to make money off things that are not a good service or product for your customer, and that's our inherent belief, is that it's okay to make money on a service we provide for our customers that Diablo3 gold players think is a good service worth paying for." Wilson said.